Sökning: "part-time marketers role"

Hittade 2 uppsatser innehållade orden part-time marketers role.

1. 1. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :César Rivera; Fredrik Byström; [2015]
   Nyckelord :Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

   Sammanfattning : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. LÄS MER

3. 2. Thinking of you - att skapa kundorientering med intern marknadsföring

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Emma Hällström; [2007]
   Nyckelord :internal marketing; customer orientation; Electrolux; company culture; intern marknadsföring; kundorientering; Electrolux; företagskultur;

   Sammanfattning : The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. LÄS MER