Sökning: "partikulära resurser"

Hittade 1 uppsats innehållade orden partikulära resurser.

  1. 1. Betydelsen av mellanmänskliga möten online : En studie om B2C-interaktioner mellan kunder och kundservicepersonal

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Olivia Holm; Ebba Blom; [2020]
    Nyckelord :Relationships; service-dominant logic; value creation; interaction; social exchange; social resource theory; particular resources; concrete resources; Relationer; service-dominerande logik; värdeskapande; interaktion; socialt utbyte; social resursteori; partikulära resurser; konkreta resurser;

    Sammanfattning : Today's retail consumer market is characterized by global, intense competition. In times of intense competition, long-term customer relationships are described as the key to both profitability and survival, which is achieved by creating value together with customers through mutual dialogue. LÄS MER