Sökning: "pavlina arsova"

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  1. 1. Alcohol advertising : A Minor Field Study in Cape Town.

    Kandidat-uppsats, Högskolan Dalarna/Bildproduktion

    Författare :Pavlina Arsova; [2018]
    Nyckelord :Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Sammanfattning : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. LÄS MER