Sökning: "pentadic analysis"

Hittade 5 uppsatser innehållade orden pentadic analysis.

  1. 1. Drömmen om ett annat liv : Dokumentärserier om ”livet på bondgården” och dess inverkan på berättelserna som formar vår världsbild

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Solina Lujinovic-Magnusson; [2023]
    Nyckelord :Rhetoric; Ecolinguistics; Rhetorical Agency; Documentary series; Narrative; Kenneth Burke;

    Sammanfattning : The aim of this study is to, from a rhetorical perspective, contribute to the ecolinguistic discipline. This is done by demonstrating which and how underlying narratives are constructed in two Swedish documentary series with the theme "life on a farm". LÄS MER

  3. 2. "Ingen vill ju förstöra sin mark” : Relationen mellan skog och människa hos miljörörelsen och skogsägare

    Magister-uppsats, Uppsala universitet/Litteraturvetenskapliga institutionen

    Författare :Klara Härgestam; [2022]
    Nyckelord :Environmental Rhetoric; Pentadic analysis; rhetorical listening; invitational rhetoric; pentadanalys; retorik; miljöretorik; skogsdebatten; skogsbruk; ekocentrism;

    Sammanfattning : The forest debate in Sweden is as intense as it is old. This thesis aims to explore similarities and differences in how private land owners and environmentalists in Sweden describe their relationship to the forest. LÄS MER

  4. 3. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anastasiia Aniskova; [2020]
    Nyckelord :Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

    Sammanfattning : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. LÄS MER

  5. 4. Med barnen som insats : En retorisk målgruppsanalys av reklamfilmer för online-casinon

    Kandidat-uppsats, Södertörns högskola/Retorik

    Författare :Ellinore Hedbeck; [2020]
    Nyckelord :Rhetoric; young people; second persona; identification; dramatism; pentadic analysis; gambling commercial;

    Sammanfattning : This essay in rhetoric examines TV commercials for some of the biggest online casinos in Sweden. The aim is to identify if these gambling companies are targeting young people under 18 years old in their communication. LÄS MER

  7. 5. En scen, en publik, en politisk kommentator : En retorisk analys av politiska kommentatorers skildring av partiledarna efter valet 2018

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Mikael Isaksson; [2018]
    Nyckelord :Dramatism; pentadic analysis; terministic screens; second persona; political commentator;

    Sammanfattning : The intention of this essay is to examine how the political commentators from three different kinds of media (evening, morning, public service) portray the party leaders after the election of 2018 in Sweden. My first specific research task is to analyze how the commentators portray the party leaders according to Kenneth Burke´s pentadic analysis. LÄS MER