Sökning: "perceived consumer efficiency"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden perceived consumer efficiency.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  3. 2. Click, Shop, Done

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
    Nyckelord :Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

    Sammanfattning : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. LÄS MER

  4. 3. Consumer intentions towards AI in the healthcare industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
    Nyckelord :Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

    Sammanfattning : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. LÄS MER

  5. 4. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mirjam Lundin; Victor Paridon; [2022]
    Nyckelord :Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Sammanfattning : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. LÄS MER

  7. 5. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
    Nyckelord :LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

    Sammanfattning : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. LÄS MER