Sökning: "perceived usefulness"

Visar resultat 1 - 5 av 133 uppsatser innehållade orden perceived usefulness.

  1. 1. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Daniel Scherling; Roosa Antinoja; [2019]
    Nyckelord :E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Sammanfattning : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. LÄS MER

  2. 2. A Case Study of Chatbot Implementation: An exploratory study of how organizations implement chatbot solutions within the framework of new self service technology

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Gustavsson; Christopher Lütz; [2019]
    Nyckelord :Artificial Intelligence AI ; Innovation Management; New Self Service Technology Implementation; Chatbot; Qualitative;

    Sammanfattning : New Self Service Technology (SST) is increasingly being implemented within many organizations. One of the most successful recent developments within SST can be identified as chatbot solutions within customer support functions. LÄS MER

  3. 3. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Mark Afrouz; Tobias Wahl; [2019]
    Nyckelord :Wearables; Smartwatches; TAM; TPB;

    Sammanfattning : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. LÄS MER

  4. 4. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hedda Hanner; Alice O'Connor; [2019]
    Nyckelord :Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

    Sammanfattning : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. LÄS MER

  5. 5. Digitala plånböcker : En studie om acceptansen av de digitala plånbokstjänsterna Apple Pay och Samsung Pay

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Författare :Anna Grapenson; Josefin Vestman; [2019]
    Nyckelord :Digital plånbok; Apple Pay; Samsung Pay; TAM; E-commerce acceptance model; förtroende; risk; PSD2; Diffusion of Innovations.;

    Sammanfattning : Vi går mot ett allt mer kontantlöst samhälle, där mobilbetalningar är det betalsätt som används mest efter kortbetalningar. Idag finns det ett stort urval av olika mobila betalningstjänster på marknaden. I denna studie kommer acceptans av digitala plånböcker att undersökas. Digitala plånböcker är betaltjänstapplikationer som bl. LÄS MER