Sökning: "perceived value of digital products"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden perceived value of digital products.

1. 1. KUNDENS UPPLEVDA VÄRDE UNDER HÖG INFLATION

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Johannes Österholm; Sana Ariai; [2023]
   Nyckelord :;

   Sammanfattning : Research question: How does customer perceived value of environmental products change during high inflation? Purpose: The purpose of this study is to analyse if and how customer perceived value, concerning environmentally friendly products, could change based on the consequences of a high inflation.  Method: The method used for this study is a mixed-method where both quantitative and qualitative data is collected. LÄS MER

3. 2. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mariam Elsayed; [2022]
   Nyckelord :Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

   Sammanfattning : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. LÄS MER

4. 3. Comfort and Security, But at What Cost? : A Study Using a Metric – Based Conjoint Analysis to Estimate the Willingness to Pay for Bundled Smart Home Technology

   Master-uppsats, KTH/Fastighetsföretagande och finansiella system

   Författare :William Hultström; Axel Bjöörn; [2022]
   Nyckelord :Smart Home; Smart Home Technology; SHT; Conjoint Analysis; Smarta Hem; Smarta Hem Teknologi; SHT ; Conjoint Analysis;

   Sammanfattning : The presence of Smart Technology is becoming more prevalent in our homes with the rise of the Internet of Things. Although this technology is said to ease everyday chores and make our homes safer, the adoption has been slower than first anticipated by researchers. LÄS MER

5. 4. Holoportation: a qualitative study on the NextGen communication channel

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Natalie Koutny; Vinod Kumar Verma; [2022]
   Nyckelord :;

   Sammanfattning : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. LÄS MER

7. 5. Digitaliseringens påverkan på en banks värdegrunder “En fallstudie på ett av Handelsbankens lokala kontors upplevda påverkan av digitaliseringens inflytande på medarbetarnas vardagliga arbete”

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Elin Johansson; Rosanna Newsome; [2021-06-30]
   Nyckelord :Digitalisation; values; Handelsbanken; bank; change; long-term relationships; close to customer; local presence; Digitalisering; värdegrunder; Handelsbanken; bank; förändring; långsiktiga relationer; närhet till kund; lokal närvaro.;

   Sammanfattning : There is an ever faster growing technological development in today’s society and high demands are challenging companies and organizations to adapt and increasingly offer their products and services in digital formats. This also requires banks and financial institutions to change their operations from traditional physical meetings. LÄS MER