Sökning: "perception among fans"

Hittade 4 uppsatser innehållade orden perception among fans.

  1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Klara Lundquist; Yusra Ali; [2024]
    Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

    Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

  3. 2. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

    Kandidat-uppsats, Jönköping University

    Författare :Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
    Nyckelord :Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

    Sammanfattning : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. LÄS MER

  4. 3. ”Behind The Mirror” Perception och tolkning av Blutengel hos deras fans

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Josephine Johansson; [2015-02-03]
    Nyckelord :adaption; fandom; musical rearrangement; perception among fans; Blutengel;

    Sammanfattning : This paper strives to answer ”What happens to the experience of diehard fans when a group changes an original song?” and the musical example for this are the German group Blutengel and their songs Behind The Mirror and Reich mir die Hand, which they first performed as symphonic versions at 2012’s Gothic meets Klassik in Leipzig, Germany. Theoretically this paper is built on the idea that musical meaning conjures not only from the music itself, but also from the perceiver and the situation. LÄS MER

  5. 4. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Söndra Brand; Moritz Justus Klein; [2012]
    Nyckelord :Customer-based brand equity; professional team sport; sports marketing; Facebook;

    Sammanfattning : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. LÄS MER