Sökning: "performative branding"

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  1. 1. Branding for the Better: Sustainable branding as driver of more sustainable fashion consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Brengesjö; Erik Nordgren; [2016-09-21]
    Nyckelord :sustainable fashion; sustainable branding; consumer culture theory; performative branding;

    Sammanfattning : This article focuses on how sustainable branding within the fashion industry can drive more sustainable fashion consumption. Present Western fashion industry is characterized by unsustainable consumption, where consumers’ urge to keep up with fast-changing trends using cultural and symbolic meanings prevents more sustainable fashion consumption development. LÄS MER