Sökning: "personal value theory"

Visar resultat 16 - 20 av 256 uppsatser innehållade orden personal value theory.

1. 16. The effect of persuasive communication on rock climbers' environmental behavior

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Diana Alexe; [2023]
   Nyckelord :Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

   Sammanfattning : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. LÄS MER

3. 17. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Kiesha-Marie Min Yi Chong; [2023]
   Nyckelord :Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

   Sammanfattning : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. LÄS MER

4. 18. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   Master-uppsats,

   Författare :Adia Atwell; [2023]
   Nyckelord :TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Sammanfattning : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. LÄS MER

5. 19. Werewolves to Are-wolves? Characterising key factors affecting public acceptance of a hypothetical Experimental Wolf Reintroduction in Scotland

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Marta Lamorgese; [2023]
   Nyckelord :Ecosystem Restoration; Rewilding; Large Predator Reintroduction; Wolf Reintroduction; Public Participation; Social Acceptance; Ex-ante Policy Evaluation; Local Stakeholders Engagement; Integrated Landscape Management; Attitude Formation; Social Sciences;

   Sammanfattning : The newest Scottish government Biodiversity Strategy prioritises control of overabundant deer populations. Ecological theory and real-life instances suggest an unorthodox deer management solution: wolf reintroduction (WR). Theoretically, wolves would prey on deer, thus alleviate grazing pressure on Scottish vegetation and help landscapes thrive. LÄS MER

7. 20. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER