Sökning: "personalisation"

Visar resultat 1 - 5 av 64 uppsatser innehållade ordet personalisation.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

3. 2. Brands Mobilising Sustainable Consumption by Craft

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Evianna Sipilä; Beatrice Ursing; [2023]
   Nyckelord :slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

   Sammanfattning : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. LÄS MER

4. 3. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Isak Emitslöf; [2023]
   Nyckelord :E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

   Sammanfattning : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. LÄS MER

5. 4. Strategic Narratives During Armed Conflict : The Case of Ukraine Post-2022 Russian Invasion

   Kandidat-uppsats, Malmö högskola/Institutionen för globala politiska studier (GPS)

   Författare :Linh Pham; [2023]
   Nyckelord :discourse analysis; Ukraine; Russia; strategic narratives; digital diplomacy; political communication; national identity archetypes;

   Sammanfattning : This thesis contributes to the digital and narrative turn in International Relations, supplying a response to the inquiry ‘Which strategic narratives have emerged in Ukraine’s digital diplomacy following the February 2022 Russian invasion?’ The paper observed how the field of politics is revitalised by the interplay between political communication during times of incertitude, digital diplomacy and the trend of personalisation. The thesis evaluated different approaches taken by prior theorists of these spheres and leveraged their knowledge in order to respond to the research question. LÄS MER

7. 5. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Nyckelord :TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Sammanfattning : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. LÄS MER