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Visar resultat 1 - 5 av 311 uppsatser som matchar ovanstående sökkriterier.

  1. 1. LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Frida Reis; [2024-03-04]
    Nyckelord :Social Media; Instagram; Political Communication; Selfpresentation; Political Personalization; Gender;

    Sammanfattning : The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional media, and it is also platforms that have a more personal focus. LÄS MER

  3. 2. Exploring the Integration of Artificial Intelligence Tools in English as a Foreign Language (EFL) Pedagogy. A Literature Review

    Uppsats för yrkesexamina på grundnivå, Göteborgs universitet / Lärarutbildningsnämnden

    Författare :Rasmus Andersson; Axel Ringhagen; Albin Tapper; [2024-01-18]
    Nyckelord :Teachers; implementing AI; EFL classroom;

    Sammanfattning : The introduction of artificial intelligence (AI) tools in schools has sparked a polarised debate about its negative impact on critical thinking, plagiarism, and problem-solving skills. Future educators will be affected by the tools, prompting this thesis to explore their potential benefits and challenges through a literature review. LÄS MER

  4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

  5. 4. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Karin Sillén; [2024]
    Nyckelord :personalization; privatization; emotionalization; survey experiment; perceived authenticity; Hillary Clinton; Bernie Sanders;

    Sammanfattning : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. LÄS MER

  7. 5. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Sara Odzic; Damla Bozkurt Ates; [2023]
    Nyckelord :personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. LÄS MER