Sökning: "personalization"

Visar resultat 6 - 10 av 311 uppsatser innehållade ordet personalization.

1. 6. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Edvin Kenning; Hugo Östlin; [2023]
   Nyckelord :Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Sammanfattning : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. LÄS MER

3. 7. Navigating through Frustrations : A User-Centered Approach to Enhancing Airborne Early Warning and Control System Operator Experience

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Josef Jönsson; [2023]
   Nyckelord :Human-computer interaction; Military; User interface design; Usability; User-centered Design; Airborne Early Warning and Control System; User experience; Research-through-design; Defense industry; High-stakes environments;

   Sammanfattning : This master thesis focuses on enhancing the user interface experience for Airborne Early Warning and Control (AEW&C) system operators in a military context. Collaborating with Saab, a defense sector company, the study employs the research through design and a user-centered design approach to investigate user needs and how they interact with the interface. LÄS MER

4. 8. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Viberg; Louise Halldén; [2023]
   Nyckelord :Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Sammanfattning : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. LÄS MER

5. 9. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

7. 10. InclusiveRender A metaverse Engine prototype to support Accessible Environments for people with ASD

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Oscar Borg; Niklas Enberg; [2023]
   Nyckelord :metaverse; Autism Spectrum Disorder; Virtual Reality; Immersive Learning; Personalised Learning; Machine Learning; Accessibility;

   Sammanfattning : The metaverse has seen increased usages in its capabilities as an educational tool by immersing users in virtual scenarios. This technology is inaccessible for user groups that require higher degrees of accessibility and personalization, as most metaverse implementations do not adjust to the user’s needs. LÄS MER