Sökning: "persuade"

Visar resultat 1 - 5 av 181 uppsatser innehållade ordet persuade.

1. 1. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Francesco Milano; [2023]
   Nyckelord :chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Sammanfattning : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. LÄS MER

3. 2. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Författare :Elsa Björklund; [2023]
   Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER

4. 3. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Stig Janson; [2023]
   Nyckelord :Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

   Sammanfattning : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. LÄS MER

5. 4. Organisationers fina men otydliga språk : Användandet av buzzwords i en HR-kontext

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Lina Lager; Clara Olofsson; [2023]
   Nyckelord :Buzzwords; Rhetoric; Leadership; Strategic HR; Communication; Buzzwords; Retorik; Ledarskap; Strategisk HR; Kommunikation;

   Sammanfattning : Det är inte svårt att hitta ord och fraser med oklar eller otydlig innebörd i organisationers strategiska processer. Dessa kan påverka hur ledarskapet uppfattas, hur beslut tas och hur processer implementeras. HR har möjlighet att påverka relationen mellan medarbetare och chefer men HR’s språk är idag outforskat. LÄS MER

7. 5. Ansvarsfull ledning i praktiken

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Sophie Blomqvist; Petersson Kalise; [2023]
   Nyckelord :Responsible management; organizational decision-making; logic in decision- making; steel industry; Ansvarsfullt ledarskap; organisatoriskt beslutsfattande; logiker vid beslutsfattande; stålindustrin;

   Sammanfattning : The study shows that the primary factors that underpin responsible decisions in the steel industry are legitimacy and resource dependency. The study also indicates that profitability and business aspects serve as tools for rationalizing decision alternatives, communication means to persuade other actors, and create legitimacy among stakeholders. LÄS MER