Sökning: "persuasion"

Visar resultat 1 - 5 av 176 uppsatser innehållade ordet persuasion.

  1. 1. Corporations, Social Movements, and Social Media. Investigating Corporate Engagement with the Black Lives Matter Movement on Twitter.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Nils Lange; [2021-07-27]
    Nyckelord :Corporate Communication; Social Media; Social Movement; Black Lives Matter; Engagement; Twitter; Dialogue Theory; Public Relations; Strategic Communication;

    Sammanfattning : The thesis investigates to what extent corporations engage with the Black Lives Matter (BLM) movement on Twitter. The purpose is to facilitate a better understanding of corporate communication on social media in general, and around social movements in particular. LÄS MER

  2. 2. A  Study on the persuasiveness of male influencers on male followers in Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Pontus Henriksson; Karl Pålsson; [2021]
    Nyckelord :Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

    Sammanfattning : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. LÄS MER

  3. 3. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Ferenius; Victoria Kotras; [2021]
    Nyckelord :Authenticity of Brand Activism; Brand Activism; Authenticity; Perception of Authenticity; Antecedents of Authenticity; Judgement of Truth; Marketing Scepticism; Socio-political Issues; Business and Economics;

    Sammanfattning : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. LÄS MER

  4. 4. INTE ÄNNU ETT GOTT EXEMPEL : En kvalitativ undersökning av skolbibliotekets ändamålsenlighet med hjälp av metoden grundad teori

    Master-uppsats, Lunds universitet/Avdelningen för ABM och digitala kulturer

    Författare :Edit Djurberg; [2021]
    Nyckelord :School library; school librarian; expediency; grounded theory; equivalence perspective; student learning; reading promotion; media and information literacy.; Cultural Sciences;

    Sammanfattning : The inquiry into strengthened school libraries was submitted to the Swedish Minister of Education at the same time as I started to write my thesis. It states the importance of school libraries and calls for an enhanced role of school libraries in education. LÄS MER

  5. 5. Nonviolence Under the Microscope: A multipurposed study of nonviolent action in South Sudan

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Viktor Strangert; [2021]
    Nyckelord :Nonviolent Action; South Sudan; Vinthagen; reflexivity; abduction.; Law and Political Science;

    Sammanfattning : Nonviolent action is a historically pervasive, yet misunderstood phenomenon. Despite its success stories, of which Gandhi and Martin Luther King Jr. remain the most famous examples, nonviolent action has been overlooked in literature, especially by peace and conflict scholars. LÄS MER