Sökning: "persuasion"

Visar resultat 6 - 10 av 241 uppsatser innehållade ordet persuasion.

1. 6. ”Kampen om barnfotboll” : En retorikanalys av barnfotbolldebatten i tävlings- och selekteringsfrågor.

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

   Författare :Chasmine Wahlberg; [2023]
   Nyckelord :Child and youth football; the UN Convention on the Rights of the Child; the Swedish Football Association s new forms of play; doxa and means of persuasion.; Barn- och ungdomsfotboll; Svenska Fotbollförbundets nya spelformer; barnkonventionen; doxa och övertygelsemedel.;

   Sammanfattning : The purpose of this essay is to provide an overview of the children's football debate in the Swedish press. The study focuses on highlighting who gets to speak, which means of persuasion are used in the debate and whether there have been changes over time. LÄS MER

3. 7. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Francesco Milano; [2023]
   Nyckelord :chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Sammanfattning : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. LÄS MER

4. 8. Are you fitting in? A study on the effects of fitness influencers on male body image

   Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

   Författare :Anne Heinicke; Zoe Vagic; [2023]
   Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

   Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER

5. 9. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Författare :Elsa Björklund; [2023]
   Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER

7. 10. Persuasive Language Learning - Qualitative research on user engagement in the persuasive system design of Duolingo

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Sofie Kastelli; Napsugár Takács; [2023]
   Nyckelord :Persuasion; Gamification; User-engagement; Duolingo; MALL; mobile-learning; mobile-language-learning; gamified interaction design;

   Sammanfattning : Duolingo is a popular mobile language-learning application that has been around the market since 2012 and has been researched in its language-learning abilities. It is crucial for mobile language learning applications to keep their users interested, nevertheless, as users easily lose interest in continuing their language study. LÄS MER