Sökning: "philip riedl"

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  1. 1. Building employee and organisational commitment to innovation initiatives - a study of how to communicate, motivate and inspire innovation commitment through internal branding in large mature companies

    Magister-uppsats, Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Författare :Philip Wockatz; Azadeh Kazemi; Christian Riedl; [2011-04-19]
    Nyckelord :Volvo Group; internal branding; motivation; innovation; creativity; innovation jam; ideation; brand; strategy;

    Sammanfattning : How do you systematically inspire employees and organisations in large mature companies to participate in innovation initiatives? In May 2010 the Volvo Group hosted their first ever virtual idea generation event on a Group-wide level. In preparation for this event an extensive campaign was launched to communicate, inspire and motivate innovation commitment among employees and organisations. LÄS MER