Sökning: "physical servicescape"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden physical servicescape.

1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zeeb Hala; To Quan Luu; [2023]
   Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

3. 2. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Gentrit Beqiri; Mathias King Lykkegaard; [2023]
   Nyckelord :Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

   Sammanfattning : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. LÄS MER

4. 3. Exploring LGBTQ+ Well-being in Toiletscapes: A Case Study of Lund University

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Melanie Elizabeth Povirk; Dianne Michele Cole; [2022]
   Nyckelord :gender; heteronormativity; servicescape; sexuality; social sustainability; toilet; toiletscape; LGBTQ ; queer theory; well-being; Social Sciences;

   Sammanfattning : This thesis aims to critically investigate how a service organization’s physical spaces, particularly the toilet areas, impact LGBTQ+ individuals’ well-being. More particularly, this research focuses on Lund University in Sweden, a service organization with significant international and societal influence. LÄS MER

5. 4. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Axel Eklund; Daniel Söreng; [2021]
   Nyckelord :;

   Sammanfattning : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. LÄS MER

7. 5. SCHOOL FOOD SERVICE QUALITY : A quantitative study about Food Service Professionals’ and parents’ expectations

   Master-uppsats, Umeå universitet/Institutionen för kost- och måltidsvetenskap

   Författare :Maria Trymell; [2021]
   Nyckelord :quality; school-food; quality-index; service-quality; food-habits; parents; Food-Service-Professionals; Food-staff; kvalitet; skolmat; kvalitetsindex; servicekvalitet; matvanor; föräldrar; måltidspersonal;

   Sammanfattning : Background School meals have been seen to promote healthy dietary habits and social equality, in children, if parents are involved. The positive effects in the design of a sustainable school food service system come from a two-way communication between Food Service Professionals (FSP), and parents. LÄS MER