Sökning: "piracy intentions"

Hittade 2 uppsatser innehållade orden piracy intentions.

1. 1. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Timo Jesse; [2015]
   Nyckelord :Music; piracy; legal acquisition of music; consumer behaviour; music infringement; Theory of Planned Behaviour; quantitative study; Sweden;

   Sammanfattning : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. LÄS MER

3. 2. The New Music Industry : - Understanding the Dynamics of the New Consumer of Music

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Markus Salmela; Sakari Ylönen; [2009]
   Nyckelord :music industry; music piracy; consumer behavior; artist liking; artist loyalty; attitudinal factors; piracy intentions;

   Sammanfattning : The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e. LÄS MER