Sökning: "place branding"

Visar resultat 1 - 5 av 235 uppsatser innehållade orden place branding.

  1. 1. #ÄlskaÅre : En explorativ undersökning av Åredalens attraktivitet och livet där

    Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

    Författare :Maja Markiewicz; [2022]
    Nyckelord :flyttströmmar; push-pullfaktorer; Åredalen; livsstilsmigration; place branding;

    Sammanfattning : .... LÄS MER

  2. 2. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Industriell ekonomi

    Författare :Martin Nordström; [2022]
    Nyckelord :Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

    Sammanfattning : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. LÄS MER

  3. 3. Varumärkesbyggande online : En studie av svenska sportjournalister på Twitter

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Tom Holmström; Hugo Levinsson; [2022]
    Nyckelord :;

    Sammanfattning : This thesis examines personal branding practices by Swedish sports journalists on the social media platform Twitter using Goffman’s theatre metaphor, Brems et al’s four dilemmas’ journalists face by branding the self and Mellado & Hermidas model for journalistic roles on social media. More closely, it examines how Swedish sports journalists build their personal brand on Twitter, and which of the modern journalistic roles is the most occurring among Swedish sports journalists on the same platform. LÄS MER

  4. 4. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Joel Åberg; [2022]
    Nyckelord :Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

    Sammanfattning : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. LÄS MER

  5. 5. Social mediers påverkan på den journalistiska profession : Vart går gränsen mellan att vara personlig och objektiv som journalist på sociala medier?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Josefine Albansson; Viktor Svensson; [2022]
    Nyckelord :Profession; sociala medier; objektivitet; subjektivitet;

    Sammanfattning : Journalism has changed in many ways in today's society. The emergence of digitization has created a new format for journalists to work on. Social media is an example of that and one of the largest reasons for the development that has taken place. LÄS MER