Sökning: "place brands"

Visar resultat 1 - 5 av 144 uppsatser innehållade orden place brands.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. A case study on Trucks’Crossmembers at Volvo Group

    Master-uppsats, KTH/Produktionsutveckling

    Författare :Aman Sultania; [2023]
    Nyckelord :;

    Sammanfattning : This thesis aims at investigating the crossmember business within the context of Volvo Trucks, with a focus on identifying standardization opportunities and optimizing the supply chain for improved efficiency and cost savings. The objectives of this study include mapping commonalities in design, raw material grade, surface finish, and thickness across different trucks and brands. LÄS MER

  4. 3. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elin Fredlund; Savannah Gillblad; [2023]
    Nyckelord :strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Sammanfattning : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. LÄS MER

  5. 4. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :Iman Miriam Djelloul; [2023]
    Nyckelord :Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Sammanfattning : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. LÄS MER

  7. 5. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER