Sökning: "planned messages"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden planned messages.

1. 1. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Debora Mbilinyi; [2023]
   Nyckelord :social media; nutrition literacy; malnutrition; behavior change communication; social media usage;

   Sammanfattning : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. LÄS MER

3. 2. Varför har någon ställt en soffa här? : Hur hållbar avfallshantering kan främjas i mångfaldsområden

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

   Författare :Simon Persson; [2023]
   Nyckelord :Bulky waste; waste management; behavioral cost; diversity; behavioral theory; Grovavfall; avfallshantering; beteendekostnad; mångfald; beteendeteori;

   Sammanfattning : Det kommunala fastighetsbolaget Gavlegårdarna har problem med att hyresgäster lämnar grovavfall i förrådsutrymmen, korridorer och andra allmänna utrymmen. Fastighetsägare ansvarar för att hyresgästerna har möjlighet att sortera ut det avfallsom kommunen ställer krav på, medan hyresgästerna kan hänvisas till återvinningscentralen för att lämna sitt grovavfall. LÄS MER

4. 3. Att hitta budskap i berättande texter : En interventionsstudie inspirerad av metoden Learning study om hur gruppdiskussioner kan användas i helklassundervisningen för att utveckla elevers läsförståelse.

   Uppsats för yrkesexamina på avancerad nivå, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Linda Kellett; [2023]
   Nyckelord :: learning study; group discussions; reading comprehension; variation theory; messages in texts; learning study; gruppdiskussioner; läsförståelseundervisning; variationstoeri; budskap i texter;

   Sammanfattning : The purpose of the study was to contribute knowledge on how a teacher's instruction, supported by group discussions, can be planned, implemented, and evaluated to develop pupils' ability to identify messages in narrative texts. To fulfill the purpose of the study, the following research questions were answered: What are the critical aspects when educating a selected group of pupils to develop their ability to identify messages in narrative texts? What knowledge of identifying messages in narrative texts do the pupils demonstrate before and after the instruction? How can group discussions be used in instruction to develop pupils' ability to identify messages in narrative texts? The theoretical framework of the study was variation theory, and the method used was an intervention study inspired by a Learning study. LÄS MER

5. 4. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Nyckelord :Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Sammanfattning : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. LÄS MER

7. 5. En Andra Chans att Övertyga: Tillämpning av Cialdini’s övertalningsprinciper i marknadsföringen av second-hand tjänster.

   Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

   Författare :Cleo Jansson; Linnéa Edén; [2023]
   Nyckelord :Cialdinis principer; Theory of Planned Behaviour; Marknadsföring; Second-Hand; Sociala bevis; Reciprocitet; Knapphet; Auktoritet; Social Sciences;

   Sammanfattning : The study investigated the effectiveness of advertising messages for second-hand companies, according to Cialdini's principles of persuasion. In the pre-study advertisements from the four largest Swedish second-hand companies were analyzed, showing that social proof and reciprocity were the most frequently used principles. LÄS MER