Sökning: "platform business model"

Visar resultat 1 - 5 av 143 uppsatser innehållade orden platform business model.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Zhen Li; [2019]
    Nyckelord :China; Beijing; business model; Electric vehicle; EV; electric car; new energy vehicle; charging infrastructure; charging infrastructure operators; charging service operator; charging pile; charging post; charging service; value proposition; value creation; value capture; Kina; Peking; affärsmodell; Elfordon; EV; elbil; laddningsinfrastruktur; laddningsinfrastrukturoperatörer; laddningsoperatör; laddstolpe; laddningsstation; laddningstjänst; värderbjudande; värdeskapande; värdefångst;

    Sammanfattning : Promoting the use of electric vehicles (EVs) has become an important measure to solve the environmental issue in China. In Beijing, the number of EVs has increased rapidly during recent years. In parallel, an extensive charging infrastructure has been deployed. LÄS MER

  3. 3. Generation Y and digital banking : How can traditional Swedish retail banks address the needs and behavior of Generation Y in digital banking?

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ludvig Wedberg; [2019]
    Nyckelord :Open banking; PSD2; Multisided platforms; Personalization; Customer experience; Customer journey; Generation Y;

    Sammanfattning : The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. LÄS MER

  4. 4. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Nyckelord :role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Sammanfattning : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. LÄS MER

  5. 5. Analys av värdeerbjudandet i en flersidig affärsmodell : En studie hos startupföretaget Epic Eats

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Författare :Klas Aksel Wännström; Anthony Montgomery; [2019]
    Nyckelord :Multisided Platform; Flersidig affärsmodell;

    Sammanfattning : This study investigates the multisided platform business model this implies that there is a requirement for several stakeholders to be active dependently on each other to obtain value from such a business model. The study uses qualitative interviews to investigate some of a company’s stakeholders and these interviews are coded and analyzed using Osterwalder’s Value Proposition Canvas. LÄS MER