Sökning: "political advertisement"

Visar resultat 11 - 15 av 53 uppsatser innehållade orden political advertisement.

  1. 11. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Greta Janulyte; [2020]
    Nyckelord :Critical Discourse Analysis; Controversial Advertisement; Nationalism; Racialization; Social Media; True Fruits; Visual Rhetoric;

    Sammanfattning : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. LÄS MER

  3. 12. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Nyckelord :Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Sammanfattning : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. LÄS MER

  4. 13. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Adam Alfredsson; [2020]
    Nyckelord :Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Sammanfattning : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. LÄS MER

  5. 14. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karolina Kubiak; Sam Ouda; [2020]
    Nyckelord :Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

    Sammanfattning : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. LÄS MER

  7. 15. Jämställd rekrytering? : en jämförelse av hur män och kvinnor skildras i Försvarsmaktens rekryteringsmateria

    Uppsats för yrkesexamina på grundnivå, Försvarshögskolan

    Författare :Daniel Malmsten Gren; [2020]
    Nyckelord :rekryteringsmaterial; genus; Instagram; jämställdhet;

    Sammanfattning : In recent times one of the focal points for the Swedish armed forces has been the equality of its workforce. There has for a long time existed an expressed desire both from political representatives and armed forces officials to recruit more women. LÄS MER