Sökning: "political persuasion"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden political persuasion.

  1. 1. Rekommendationssystemet i centrum : En designstudie om hur förklaringar kan stötta reflektion kring förtroende för rekommendationssystem på sociala medier

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Alfvar Arvidsson; Moa Lundgren; [2023]
    Nyckelord :Recommender systems; explanations; trust; social media; Rekommendationssystem; förklaringar; förtroende; sociala medier;

    Sammanfattning : Rekommendationssystem (RS) implementeras på sociala medier för att filtrera information. RS följs av risker, som att användare endast blir exponerade för innehåll som överensstämmer med egna åsikter, vilket bland annat kan resultera i ojämlik tillgång till kritisk information. LÄS MER

  3. 2. Volodymyr Zelensky - From Onscreen to Online

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lisa Sjöberg; Kerstin Gustafsson; [2022]
    Nyckelord :Keywords: political communication; social media; digital natives; social media era; social media communication; vlogging; impression management; rhetorics; narratives.; Social Sciences;

    Sammanfattning : As of the current state, there is an ongoing war in Europe; something which has not been experienced in modern days. A crisis like this aids for political leaders who can communicate to their people, hence this thesis was sprung from an interest in investigating the unforeseen video communication that has surfaced with the Ukrainian president Volodymyr Zelensky. LÄS MER

  4. 3. A non-governmental organization’s communication for social change: a qualitative case study of Kvinna till Kvinna

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Bergh Brorsson; [2022]
    Nyckelord :non-governmental organization NGO ; external communication; women’s rights; political challenges; communication for development and social change CDSC ; strategic communication;

    Sammanfattning : This study investigates how the non-governmental women’s rights organization Kvinna till Kvinna structures their external communication to raise public awareness in Sweden of issues important for social change; and in what way strategic communication is used in this process in order to cope with contemporary challenges. A qualitative research approach is applied to create an in-depth understanding of this. LÄS MER

  5. 4. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER

  7. 5. Miljöpartiet and the never-ending nuclear energy debate : A computational rhetorical analysis of Swedish climate policy

    Master-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Claire Dickerson; [2022]
    Nyckelord :Computational linguistics; language technology; natural language processing; NLP; computational rhetoric; topic modeling; semantic textual similarity; STS; political party attribution; SBERT; KB-BERT; machine learning; climate policy; Swedish climate policy;

    Sammanfattning : The domain of rhetoric has changed dramatically since its inception as the art of persuasion. It has adapted to encompass many forms of digital media, including, for example, data visualization and coding as a form of literature, but the approach has frequently been that of an outsider looking in. LÄS MER