Sökning: "positive campaigning"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden positive campaigning.

  1. 1. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Charlotte Griffiths; [2021]
    Nyckelord :values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Sammanfattning : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. LÄS MER

  3. 2. VALPROCESSEN - BARA POLITISKT KÄBBEL? -En studie av negativ valretorik i fyra partiledardebatter 2014

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Majken Lemoine; [2018]
    Nyckelord :Negative campaigning; multi-party system; debates;

    Sammanfattning : This essay is studying the Parliament parties´ use of negative campaigning in party leader debates in the connected Swedish general election in 2014. The research questions in this essay are: How does the use of negative campaigning appear in the Swedish party leader debates 2014? In what way does the use of negative campaigning differ due to: - The time lasting until the election day? - Whether the party is a government party or an opposition party? - The party’s latest result (positive or negative) in the polls? - The party’s position in the ideological left-right scale? The method used to perform the study is a quantitative content analysis. LÄS MER

  4. 3. You Say You Want a Revolution - A Model on the Implications of Prospect Theory on Voting Behaviour

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Cristina Altomare; Agron Nuredini; [2018]
    Nyckelord :Prospect Theory; Voting Model; Uncertainty; Expectations; Disruption;

    Sammanfattning : In this thesis we create a voting model with a prospect theory foundation, introducing reference-dependent risk preferences, loss aversion, and probability weighting in the individual utility function. Classical voting models represent perfectly rational voters, we argue that voter behaviour can be better modelled by introducing prospect theory preferences, especially recent political trends. LÄS MER

  5. 4. Developing an evidence-based approach to climate change communications: Insider Action Research in partnership with Fossil Free Berlin

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :John Paul May; [2018]
    Nyckelord :Climate Change; Fossil Free; Divestment; Public relations; Communications;

    Sammanfattning : Communication practitioners are failing to engage publics and generate sufficient political will for decisive and timely action on climate change. Despite recent progress in climate communications research, a research-practice gap means evidenced-based approaches are not being adopted by practitioners. LÄS MER

  7. 5. The work behind the representation : A qualitative study on the strategic work of the communicators behind political social media accounts.

    Kandidat-uppsats,

    Författare :Linn Lyngen; Erik Holm Andersson; [2016]
    Nyckelord :;

    Sammanfattning : Social media has given politicians another platform to perform campaigning in. This essay has been a study on the relationships between politicians, social media, communicators and their mutual work behind what is published. LÄS MER