Sökning: "post-crisis marketing"

Hittade 3 uppsatser innehållade orden post-crisis marketing.

  1. 1. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    Kandidat-uppsats, Jönköping University

    Författare :Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Nyckelord :Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Sammanfattning : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. LÄS MER

  3. 2. Marknadsföring av en destination efter en kris: Tunisien efter terrorattackerna 2015

    Kandidat-uppsats, Umeå universitet/Kulturgeografi

    Författare :Emma Edholm; [2018]
    Nyckelord :Tunisian tourism; place image; post-crisis marketing; tourism marketing; image repair;

    Sammanfattning : This study aims to reveal what marketing strategies Tunisia has used to alter their place image for the better after the terror attacks that occurred in the country 2015. These terror attacks had a negative effect on Tunisia’s tourism industry; the annual GDP brought by the tourist industry decreased by 19,73%. LÄS MER

  4. 3. Hur många gånger tänker du bita i det sura äpplet? En kvalitativ fallstudie om varför kunder behåller sin varumärkeslojalitet efter en kris

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecca Lundin; Linnéa Fåke; [2018]
    Nyckelord :brand loyalty; relationship marketing; brand equity; sensemaking; strategic communication; post-crisis; high-involvement brand; Social Sciences;

    Sammanfattning : This study aims to, from a sensemaking perspective, increase knowledge about under what conditions customers of a well-known high-involvement brand remain loyal to said brand post-crisis. It also aims to further contribute an understanding of how the level of brand loyalty affect the conditions under which customers remain loyal to a brand post-crisis. LÄS MER