Sökning: "post-purchase emotions"

Hittade 3 uppsatser innehållade orden post-purchase emotions.

  1. 1. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Elin Jönsson; Rebecka Ölund; [2021]
    Nyckelord :Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Sammanfattning : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. LÄS MER

  3. 2. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Victor Agbebo; [2020]
    Nyckelord :Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

    Sammanfattning : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. LÄS MER

  4. 3. I Love ECO – An Exploratory Study of Emotional Influences on the Purchase and Consumption of Eco-Products

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadine Schrape; Sofia Helgertz; Caroline Nehr-Husmann; [2010]
    Nyckelord :Emotions; Cognitive Appraisals; Eco-Products; Decision-Making Process; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotions in an ecological consumption context. LÄS MER