Sökning: "post-purchase feelings"

Hittade 3 uppsatser innehållade orden post-purchase feelings.

1. 1. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Victor Agbebo; [2020]
   Nyckelord :Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

   Sammanfattning : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. LÄS MER

3. 2. Hur bolånerådgivare arbetar för att hålla kunder lojala : En kvalitativ studie om efterköpskänsla, återköpsbeteende och kundlojalitet

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Frida Hjerpe; Fredrik Lundqvist; [2020]
   Nyckelord :customer loyalty; post-purchase feelings; repurchase behaviour; mortgage advisors; kundlojalitet; efterköpskänsla; återköpsbeteende; bolånerådgivare;

   Sammanfattning : Harsh competition influence the profit margins of Swedish banks, where mortgages are some of the most profitable products. Unfortunately, mortgages also happen to be the most influential products when it comes to customers’ willingness to switch banks. LÄS MER

4. 3. Dold marknadsförings effektivitet i sociala media

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Jon Ones; Sara Edholm; Caroline Schramm; [2010]
   Nyckelord :;

   Sammanfattning : In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. LÄS MER