Sökning: "preem"

Visar resultat 1 - 5 av 33 uppsatser innehållade ordet preem.

1. 1. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oliwer Holm; Philip Hansson; [2024]
   Nyckelord :Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

   Sammanfattning : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. LÄS MER

3. 2. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
   Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

   Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

4. 3. Profitability During a Sustainability Transformation - A Case Study of a Swedish Petroleum and Biofuel Company

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Michael Crona; Filip Linnér; [2023-02-27]
   Nyckelord :This report examines the financial profitability of a petroleum and biofuel company during their sustainability transformation. The case company is Preem AB; the largest fuel company in Sweden. The study finds that debt-to-equity ratios tend to increase with investments in more sustainable solutions. This could propose a higher financial risk to the firm. The report also proposes and discuss the use of metrics for CO2- emission that are easier to understand than just the weight of the gas emitted. Preem does not seem to benefit from being part of the European Union’s Emissions Trading System ETS ; since their green investments are focused on reducing emissions in the use phase of their products; not in the production phase; which is what the ETS measures and rewards. The case study is based on an interview with a director at Preem to get an insight to the green investments. Data for financial- and environmental performance are collected from official reports published by Preem.;

   Sammanfattning : This report examines the financial profitability of a petroleum and biofuel company during their sustainability transformation. The case company is Preem AB, the largest fuel company in Sweden. The study finds that debt-to-equity ratios tend to increase with investments in more sustainable solutions. LÄS MER

5. 4. Klimatdiskursen ramar in dagens marknadsföring : En kvalitativ innehållsanalys av Preemshemmahörande-annonser i deras kampanj 2019-2020

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Hanna Strandahl; [2023]
   Nyckelord :Fossilindustri; gestaltningsteori; greenwashing; grön profilering; hemmahörande-annonsering; klimatdiskurs; kvalitativ innehållsanalys; strategisk kommunikation;

   Sammanfattning : Syftet är att undersöka hur fossilindustrin paketerar sina reklambudskap inom det vilseledande formatet hemmahörande-annonser. Syftet är även att skapa förståelse för hur den trendande klimatdiskursen påverkar marknadsförings utformning. LÄS MER

7. 5. Resan kontra kampen : Kontrasterande diskurser i Greenpeace och Preems hållbarhetskommunikation

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Eerika Niskala; Emma Julin; [2023]
   Nyckelord :Preem; Greenpeace; Strategic communication; Foucauldian discourse analysis; Sustainability discourses; Sustainability;

   Sammanfattning : This study investigates how Greenpeace, a non-profit environmental organization, and Preem, a for-profit fuel company, construct sustainability in their external communication. Through Foucauldian discourse analysis, we explore the interests, values, and discursive strategies employed by Greenpeace and Preem and how they shape sustainability discourses. LÄS MER