Sökning: "prepurchase"
Visar resultat 1 - 5 av 8 uppsatser innehållade ordet prepurchase.
1. “Vem som helst, kan skriva vad som helst” : En kvalitativ studie om recensioners påverkan på konsumenten och informationssökningsprocessen inom hotellbokningar online
Kandidat-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : Purpose: The authors have found a common interest to investigate how the use and impact of reviews online can be applied within the subject of tourism. The purpose of the study is to investigate how consumers use reviews in their information search process. LÄS MER
2. The real [estate] customer experience journey
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. LÄS MER
3. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. LÄS MER
4. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation
Kandidat-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. LÄS MER
5. Kyliga relationer eller isbitna ambassadörer : Intern varumärkesutveckling inom franchisekonceptet ICEBAR BY ICEHOTEL
Uppsats för yrkesexamina på avancerad nivå, Handelshögskolan vid Umeå universitetSammanfattning : Detta examensarbete undersöker hur materiella och immateriella ledtrådar används vid förmedling av ett tjänstevarumärke i en internationell franchisekontext. Begreppet experience room (Edvardsson, Enquist och Johnston, 2005) tillämpas för att undersöka konceptet ICEBAR BY ICEHOTEL i egenskap av testkörning (prepurchase service experience) av ICEHOTELs erbjudande, samt hur franchisegivaren hanterar de särskilda förhållanden som uppstår vid förmedling av tjänster via franchisetagare i egenskap av varumärkesambassadörer. LÄS MER