Sökning: "pressbyrån"

Hittade 4 uppsatser innehållade ordet pressbyrån.

  1. 1. A For Effort? -The effect of CSR advertising on cause and company

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elin Westerberg; Josefine Bergkvist; [2014]
    Nyckelord :Corporate Social Responsibility; Advertising; Marketing Effort; Third Person Effect;

    Sammanfattning : Although CSR as a strategic tool is gaining increasingly strong support from strategy giants such as Micael Porter, the connection between advertising and CSR is not yet fully established and as of today only an embryonic body of research investigates the effect on the supported cause. By using a real life initiative carried out by Pressbyrån during the Stockholm Pride Festival 2013, this thesis aims to find out whether advertising a CSR initiative can generate mutual benefits for both the supporting company and the affiliated cause and whether the effects may be enhanced by marketing effort and the perceived influence on self versus others. LÄS MER

  3. 2. Hur kan arbetsscheman föra kunskapen vidare?

    Kandidat-uppsats, KTH/Industriell produktion

    Författare :Carl-Mikael Fallgren; Raof Attar; [2011]
    Nyckelord :;

    Sammanfattning : This report focuses on work schedules in the retail sector, where work schedules are dynamic and change according to the needs and work schedule is a requirement for an effective structure of the work. This structure is important for maintaining a good order and all this is a requirement for a profitable business for both long and short term future. LÄS MER

  4. 3. The components of successful sonic branding – A music marketing study of how to effectively reinforce the perception of brands by the creation of sound identities

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Andersson; [2009]
    Nyckelord :sonic branding; sound identities; sonic logos; corporate identity; marketing aesthetics; branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In this thesis, I address the potential success factors of sonic branding. By extensively examining sound identities and sonic logos, across all the possible phases of its creation and implementation; I am conducting this study with the ambition of finding, mapping and analyzing its potential success factors. LÄS MER

  5. 4. Varumärkens påverkan av konkurrensmedel : hur påverkar valet av konkurrensmedel butikens arbete med att förstärka varumärket?

    M1-uppsats, Institutionen för teknik och samhälle

    Författare :Emma Wilhelmsson; [2008]
    Nyckelord :;

    Sammanfattning : I dagens samhälle har varumärken kommit att spela en allt mer betydelsefull roll för konsumenten. Vi exponeras för dem dagligen och det är därför näst intill omöjligt att inte påverkas av dem. LÄS MER