Sökning: "price promotion consumer insights"

Hittade 2 uppsatser innehållade orden price promotion consumer insights.

1. 1. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Nyckelord :Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Sammanfattning : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. LÄS MER

3. 2. Black Friday: Kampen om kundens plånbok - en kvalitativ studie om Sveriges största kommersiella högtidsdag

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sara Jungeryd; Céline Abele; [2019]
   Nyckelord :Black Friday; Commercial Holiday; Price Promotion; Retailer Discount; Decision-making;

   Sammanfattning : Black Friday has rapidly grown to be one of the most important sales days in Sweden, with a large sales volume and consumers eager to find the best deals. It is clear that this shopping day is popular among consumers, but companies' perception of it has yet to be identified in an academic context. LÄS MER