Sökning: "pricing b2b"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden pricing b2b.

  1. 1. Faktorer som påverkar betalningsviljan för digitala tjänster av tillverkningsföretag i en business-to-business miljö : En kvantitativ analys av preferenser hos kunder som erbjuds digitala tjänster av tillverkningsföretag

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Atasun Öztürk; Jim Dahlberg; [2023]
    Nyckelord :Digitala tjänster; Betalningsvilja; B2B; Industriföretag; Tjänstefiering;

    Sammanfattning : Background: Manufacturing companies have started to adapt to the rising popularity of servitization and have begun to offer digital services that they produce. However, there is limited research on various pricing models and factors affecting willingness to pay for digital services provided by manufacturing companies. LÄS MER

  3. 2. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sai Krishna Babu Rajendra Prasad; [2023]
    Nyckelord :Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Sammanfattning : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. LÄS MER

  4. 3. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Kristina Hartung; Emilia Hämäläinen; [2022]
    Nyckelord :SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

    Sammanfattning : .... LÄS MER

  5. 4. Towards a Method for Utilizing Value-based pricing on Smart Services

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Oskar Andreasson; Per Ole Lambrecht; [2022]
    Nyckelord :Smart Services; Value-based pricing; Revenue Model Design; Value Drivers; Willingness To Pay; Customer Perceived Value; Method Development.; Smarta tjänster; Värdebaserad prissättning; Intäktsmodelldesign; Värdedrivare; Willingness To Pay; Customer Perceived Value; Metodutveckling.;

    Sammanfattning : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. LÄS MER

  7. 5. Prediction of quote acceptance in a B2B environment using Random Forests and Gradient Boosting Machines

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Jesper Gunnarsson; Jacob Tyrberg; [2021]
    Nyckelord :B2B; pricing; Random Forest; Gradient Boosting; calibration; feature engineering; Mathematics and Statistics;

    Sammanfattning : For a business to be as successful as possible it needs a sound pricing strategy. A B2B environment allows the business more freedom to tailor each quote to maximize the performance.In order to do this, proper understanding of how probable a quote is to succeed is crucial. LÄS MER