Sökning: "print media"

Visar resultat 11 - 15 av 157 uppsatser innehållade orden print media.

1. 11. Alltid tillgängliga men dyra för biblioteken : En enkätstudie om e-mediernas ställning på folkbiblioteken

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Lina Andersson; Eveline Magnusson; [2022]
   Nyckelord :e-medier; e-böcker; ljudböcker; folkbibliotek; marknadsföring; uppfattningar; institutionell förändring;

   Sammanfattning : The purpose of this bachelor’s thesis is to investigate and map public librarians’ marketing of electronic media, and what perceptions shape this work. A questionnaire has been sent to the head libraries in all the Swedish municipalities (n=290) gaining a response rate of 74,5%. LÄS MER

3. 12. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Bjarke Røn Knudsen; [2022]
   Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER

4. 13. Covid-19 & Swedish exceptionalism : A critical qualitative content analysis on the international print media discourses of Sweden’s Covid-19 strategy

   Master-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Rianne Kippersluis; [2022]
   Nyckelord :Swedish Covid-19 strategy; international print media discourse; Qualitative Content Analysis QCA ; international image of Sweden; Critical Discourse Analysis CDA ; news values; Swedish exceptionalism; media landscapes; media coverage of pandemics; Covid-19 in media; language in the media; linguistic devices; stereotyping and bias; Anders Tegnell; trust; strategy; image of Sweden and Swedes; ideologies; Dutch media; English media; American media; Sweden;

   Sammanfattning : In 2020, the year the Covid-19 pandemic struck, the Swedish Covid-19 response differed radically from the general policy of total lockdown and strict enforcement of Covid-measures and regulations recommended by the WHO. Instead, Sweden strove early on to achieve herd immunity, with no mandatory measures to limit numbers in shopping malls, buses, and other public events, nor mask requirements. LÄS MER

5. 14. "Vår svenska stickning": En kulturhistorisk studie om stickningens representation i tryckt media

   Kandidat-uppsats, Lunds universitet/Avdelningen för etnologi

   Författare :Lovisa Hector; [2022]
   Nyckelord :knitting; gender roles; intersectionality; imagined communities; national identity; Cultural Sciences;

   Sammanfattning : "Our Swedish knitting": A cultural historic study of the representation of knitting in print media. The subject of this thesis is to examine in what way knitting as a handicraft is presented as a social and cultural activity in Swedish print media. LÄS MER

7. 15. National identity construction from non-alignment to Nato membership

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Alva Mårtensson; [2022]
   Nyckelord :Nato; Critical discourse analysis; Swedish print media; peace identity; national identity; non-alignment; internationalism; foreign policy; social constructivism; Law and Political Science;

   Sammanfattning : How can we understand the historical development of the Swedish national identity construction in terms of non-alignment and internationalism in the media discourse on Nato membership? Since the end of the Cold War, Sweden has been conducting increasing cooperation with Nato, putting its non-alignment and related internationalist identity narrative into question. Starting from the social constructivist assumption that national identity narratives interact with foreign policy through constructing boundaries for possible behavior, I argue that insights about the Swedish advancement towards Nato can be gained from studying how its national identity is constructed in the newspaper debate. LÄS MER