Sökning: "privacy concerns"

Visar resultat 6 - 10 av 304 uppsatser innehållade orden privacy concerns.

1. 6. Hur upplever olika generationer beteendeanpassad marknadsföring?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :SveaFilippa Hjalmarsson; Ebba Samuelsson; [2023-11-07]
   Nyckelord :Beetendeanpassad Marknadsföring; Attityder; Ambivalens; Generational Cohort Theory; Advertising Value Model;

   Sammanfattning : Research questions: ● What are the underlying factors influencing attitudes towards behavioral marketing across different generations? ● Is it possible to identify an ambivalent attitude towards behavioral marketing across different generations and if so how is it expressed? Purpose: The purpose of the study is to investigate the reasons for the attitudes towards behavioral marketing in different generations. Furthermore, the aim of the study is to investigate whether there is an ambivalent attitude within the generations when it comes to behavioral marketing and how it shows. LÄS MER

3. 7. Lost in the Metaverse - Navigating Privacy Challenges in the Jurisdiction of Virtual Worlds

   Magister-uppsats, Göteborgs universitet/Juridiska institutionen

   Författare :Adeline Fredriksson; [2023-08-11]
   Nyckelord :Metaverse; Human rights; Privacy; Jurisdiction;

   Sammanfattning : The Metaverse consists of a set of emerging technologies that could be as disruptive as the internet, enabling seamless integration of our digital and physical lives. While offering a wide array of exciting application areas, the technologies also allow for intrusions on our privacy at a higher level than has ever been possible. LÄS MER

4. 8. The Pride and Prejudice of Privacy - How consumers' intentions to share private information are affected by emotions.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Erica Ingner; Ida Bergh; [2023-07-03]
   Nyckelord :Guilt; pride; emotions; feelings; privacy; private information; intention to disclose; privacy concerns; experimental design;

   Sammanfattning : Current papers suggest that if emotions have the power to affect consumers’ privacy concerns, consumers are at risk of being exploited by companies and unauthorized users taking advantage of consumers’ emotional stages. Therefore, suggesting that emotions are critical elements in the context of privacy as they construct the divide between disclosing and protecting an individual’s privacy. LÄS MER

5. 9. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Inês Raeiro; Xuexin Li; [2023-07-03]
   Nyckelord :consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Sammanfattning : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. LÄS MER

7. 10. “MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Martina Davitkova; Hanna Eklund; Ella Engberg; [2023-03-10]
   Nyckelord :kommersiell sharenting; familjevloggare; YouTube; influencers; främre regionen; bakre regionen; fasad; intrycksstyrning; självpresentation; barn; utsända uttryck; överförda uttryck;

   Sammanfattning : EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a specific action. LÄS MER