Sökning: "privacy motivations"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden privacy motivations.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  2. 2. Utbytesstudenters digitala PIM-strategier : En kvalitativ studie bland data- och systemvetare vid Uppsala universitet

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Klara Mårtens Rodriguez; [2023]
    Nyckelord :Digital environment; Digital preservation; Personal Information Management PIM ; Personal archives; Information behavior; Information experience; Information retrieval; Datalagring; digital miljö; digitalt bevarande; digital organisering; informationsbeteende; Personal Information Management PIM ; personarkiv; informationsupplevelse;

    Sammanfattning : Introduction. The aim of this master thesis is to examine how students at Uppsala university manage, organize, and preserve their study-related information in a digital environment. LÄS MER

  3. 3. The Role of IoET Within Higher Education During the Past Decade : A Single Case Study of Jönköping University

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sandra Muchate; Oscar Larsson; [2022]
    Nyckelord :IoET; Internet of Education Things; IoT; Internet of Things; Education 4.0; LMS; Learning Management System; Smart Universities; Digitalisation; Evolution;

    Sammanfattning : The Education Industry is crucial to the development of societies and their economy, consequently, it is important to understand how technological advancements affect the industry and its stakeholders. Research has been made on this topic, mainly focusing on the concept and framework, implications for the Education Industry, and possible societal transformations, but few focus on the implementation and evolution of the Internet of Things (IoT) in the education industry, the Internet of Education Things (IoET), especially within higher education. LÄS MER

  4. 4. Privacy concerns of Indonesian Internet users : Investigating the level of concern among ecommerce users

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Rusna Rusna; [2022]
    Nyckelord :privacy concerns; privacy motivations; e-commerce; survey;

    Sammanfattning : The growth of digital marketing has poses a challenge in the area of online privacy and ethical conduct. Internet users in Indonesia, a country with with an immense amount of Internet users, have suffered from many online privacy threats such as personal data trading and online scams. LÄS MER

  5. 5. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Andrada Miia; Kaili Dong; [2019]
    Nyckelord :Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Sammanfattning : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. LÄS MER