Sökning: "private labels"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden private labels.

1. 1. EMV - köps för att det är billigt, eller?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ebba Reuterwall; Austeja Jagintaviciute; Klas Ekstrand; [2024]
   Nyckelord :Egna märkesvaror; EMV; attityd; konsumentbeteende; lågkonjunktur; inflation; Business and Economics;

   Sammanfattning : Titel: EMV - köps för att det är billigt, eller? Datum för seminarium: 2024-01-10 Kurs: FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Klas Ekstrand, Austeja Jagintaviciute och Ebba Reuterwall Handledare: Sofia Ulver Frågeställning: Hur ser sambandet mellan upplevd försämrad ekonomi och konsumentens förhållande till EMV under en lågkonjunktur i Sverige? Studiens syfte: Studiens syfte är att utreda konsumentattityd och konsumentbeteende i förhållande till EMV-varor på den svenska marknaden under tider av nationell ekonomisk kris med lågkonjunktur och inflation. Teoretiskt ramverk: Studiens teoretiska ramverk tar utgångspunkt i Burton, Liechtenstein, Netemeyer & Garretsons (1998) modell som visar vilka samband det finns mellan EMV-attityd och variablerna Konsument-pris-uppfattning, konsumentbeteenden samt affärsbenägenhet. LÄS MER

3. 2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camille Buob; Sebastian Franzén; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER

4. 3. När grodan kokas : En uppsats om handeln med musikkataloger

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Daniel Miettinen-Singhateh; Liam Fransholm; Philip Wohlfart; [2023]
   Nyckelord :music catalog; power; private equity; record company; music publisher; musikkatalog; makt; riskkapital; skivbolag; musikförlag;

   Sammanfattning : Music catalog trading has become something of a trend in recent years, with global stars selling their catalogs for millions of dollars. Industry players such as record labels and music publishers have traded catalogs and their underlying intellectual property rights between themselves for a long time but now resourceful venture capitalists have seen opportunities for returns, and have thus entered the market. LÄS MER

5. 4. RNN-based Graph Neural Network for Credit Load Application leveraging Rejected Customer Cases

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Oskar Nilsson; Benjamin Lilje; [2023]
   Nyckelord :Machine Learning; Deep Learning; Reject Inference; GNN; GCN; Graph Neural Networks; RNN; Recursive Neural Network; LSTM; Semi-Supervised Learning; Encoding; Decoding; Feature Elimination;

   Sammanfattning : Machine learning plays a vital role in preventing financial losses within the banking industry, and still, a lot of state of the art and industry-standard approaches within the field neglect rejected customer information and the potential information that they hold to detect similar risk behavior.This thesis explores the possibility of including this information during training and utilizing transactional history through an LSTM to improve the detection of defaults. LÄS MER

7. 5. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Helena Abrahamsson; Sarah Keppler; [2023]
   Nyckelord :private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

   Sammanfattning : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. LÄS MER