Sökning: "pro-environmental consumption"

Visar resultat 16 - 20 av 39 uppsatser innehållade orden pro-environmental consumption.

  1. 16. The process towards environmental sustainability and the influence of perceptions : A comparative qualitative case study on perceptions of pro-environmental consumption among students at Linnaeus University

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Elin Petersson; [2021]
    Nyckelord :Sustainable development; individual perceptions; pro-environmental consumption; pro-environmental behavior; diffusion of innovations; Hållbar utveckling; individuell uppfattning; miljövänlig konsumtion; miljövänligt beteende; innovationsspridningsteori;

    Sammanfattning : Consumption is a major contributor to environmental harm, and also one area where the Swedish performance is in urgent need of improvement. While it is well known that changes are needed on all societal levels for sustainability to be realized, it is unclear whether the population is aware of which changes that refers to, since the impacts from individual consumption remain high. LÄS MER

  3. 17. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moen Asif; Sarah Asif; [2021]
    Nyckelord :Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

    Sammanfattning : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. LÄS MER

  4. 18. Miljösmart social media - En studie kring ideella miljöorganisationers informationsspridning på Facebook

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :David Svensson; [2020]
    Nyckelord :Social media; Facebook; kommunikation; informationsspridning; ideella organisationer; klimatförändringar; miljöfrågor; miljövänligt beteende; marknadsföringsstrategier; interventionsstrategier;

    Sammanfattning : Tidigare forskning visar på att sociala medier ej utnyttjas till sin fulla potential för att påverka allmänheten för att främja miljövänliga beteenden. Syftet för denna studie är att skapa kunskap om hur ideella miljöorganisationer kan sprida information via sociala medier. LÄS MER

  5. 19. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
    Nyckelord :Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

    Sammanfattning : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. LÄS MER

  7. 20. The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Senja Lunden; LisaBeth Sundström; Aya Suliman; [2020]
    Nyckelord :Social Marketing; Theory of Planned Behaviour; Marketing Appeals; Intention to Behavioural Change; Palm oil;

    Sammanfattning : Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. LÄS MER