Sökning: "product categories"
Visar resultat 1 - 5 av 528 uppsatser innehållade orden product categories.
1. Vem förtjänar sympati? En kvalitativ textanalys om hur den gängkriminella individen konstrueras i Aftonbladet.
Kandidat-uppsats, Lunds universitet/SocialhögskolanSammanfattning : This study contains a document analysis of articles in the Swedish newspaper Aftonbladet. It's a social constructionist analysis with a discourse theory. The empirical material is published articles from the newspaper Aftonbladet between the dates 18th of October till 17th of November. LÄS MER
2. Thinking Outside the Box Inside the Chat Box - The Impact of Large Language Models on Innovation
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Innovation is a key driver in the pursuit of development for both organizations and society. The development of large language models (LLMs) is disrupting industries and redefining various tasks traditionally performed by humans, including how innovation could be conducted. LÄS MER
3. Challenges and organizational capabilities to implement circularity in the automotive industry. A multiple case study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The market for electric vehicles has been growing rapidly in recent years. As a result, the largest share of emissions along the life cycle of vehicles will no longer come from the combustion of waste gases but from manufacturing materials. LÄS MER
4. Hanterande (slängande) av returer inom klädindustrin
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Syfte Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys. Teoretiska perspektiv Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel Metod Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. LÄS MER
5. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER
