Sökning: "product digitalization"
Visar resultat 1 - 5 av 149 uppsatser innehållade orden product digitalization.
1. Comparative Study of the Role of Digital Technologies in Implementing Circular Economy Practices in Product-Service Systems (PSS) : An Analysis Across Varying Organizational Scales
Master-uppsats, KTH/ProduktionsutvecklingSammanfattning : This thesis investigates the integration of digital technologies (DT) within Product-Service Systems (PSS) and their role in promoting Circular Economy (CE) practices. Despite increasing recognition of digitalization in industries with PSS offerings, research on DT as a catalyst for CE, especially across organizations of various sizes, remains limited. LÄS MER
2. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. LÄS MER
3. Improving Value Proposition by Structuring Product Information Flow
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : This thesis investigates the impact management of product information has on the well-studied concepts of value propositions and business model innovation. Previously, it was not sufficiently documented how this type of information influences these concepts. LÄS MER
4. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. LÄS MER
5. Färgval och egagerande produktinlägg på sociala kanaler. : En kvalitativ studie om hur färgval i produktpaketering hos lyxvarumärken kan förändra konsumenters engagemang på sociala kanaler
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digitaliseringen har gjort att sociala kanaler blivit en mötesplats mellan konsumenter och varumärken. Konsumenter både interagerar och konsumerar på dessa kanaler idag vilket har gjort att många varumärken har handelsplatser kopplade till sociala kanaler. LÄS MER