Sökning: "product-dominance"

Hittade 1 uppsats innehållade ordet product-dominance.

  1. 1. How do companies servitize? Case company: Mölnlycke Health Care AB

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Scott T. Stratton; Johanna Magnusson; [2001]
    Nyckelord :product-dominance; service orientation; service development ; strategic challenge; dual role; process unawareness;

    Sammanfattning : The rapid technological development has commoditized product differentiation and squeezed products margins. Consequently, manufacturers have sought alternative routes to increase the opportunity for competitive differentiation and found that they could do so by increasing the service component in their offerings. LÄS MER