Sökning: "product-mix strategies"

Hittade 5 uppsatser innehållade orden product-mix strategies.

  1. 1. Strategies for Increased Supply Chain Flexibility: How to Meet Uncertainty in Demand From a Supply Chain Perspective

    Master-uppsats, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Stefanie Selmosson; Lina Hagström; [2015]
    Nyckelord :;

    Sammanfattning : An increase in the uncertainty of customer demand has led to that industries and firms are realizing the need of being responsive, and are therefore incorporating flexibility as a core strategy. ABB Robotics is also realizing the need of flexibility and therefore, strategies should be developed in order to be able to meet the volatile demand. LÄS MER

  3. 2. Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Senada Kasnecovic; Nora Niagolova; [2011-02-14]
    Nyckelord :International Marketing; Market Entry; Marketing Mix; Australia; Success Factors; Adaptation; Standardization;

    Sammanfattning : Globalization has stimulated the free markets and has made possible for Swedish companies to expand internationally. Some markets have been deemed attractive and companies have chosen to enter them. The decisions concerning internationalization and marketing have determined the success of the companies on the new market. LÄS MER

  4. 3. Strategisk sortimentsplanering inom hemtextil : En fallstudie av Hemtex babysortiment

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Hillevi Lager; Emma Kalin; [2011]
    Nyckelord :sortimentsplanering; sortimentsstrategier; image; assortment planning; product-mix strategies; company image; product quality; product line length; produktmix; kvalitet; sortimentsomfattning;

    Sammanfattning : Dagens textilbransch karaktäriseras till stor del av snabbt föränderliga trender. Det råder en hård konkurrens på marknaden och kunden besitter i stor utsträckning en god kunskap och en medvetenhet, vilket ställer högre krav på det utbud som företaget erbjuder. LÄS MER

  5. 4. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    Magister-uppsats, Institutionen för ekonomi

    Författare :Maria Engström; [2008]
    Nyckelord :Product mix; change management; internal marketing; customer relations; lean;

    Sammanfattning : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. LÄS MER

  7. 5. Svenska livsmedel - varför? : restaurangers, grossisters och offentlig upphandlares inställning till livsmedel från Sverige

    L3-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Andreas Lindberg; Richard Petersson; [2005]
    Nyckelord :livsmedelskvalitet; intervjuer;

    Sammanfattning : The background of this research is that Swedish food products have hard to compete at the home market, depending on imported food products that increase more and more for every year that pass by. The ethic values LRF associate with Swedish food products, many customers have hard to put in relation with condition of foreign agriculture. LÄS MER