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  1. 1. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?

    Master-uppsats, KTH/Hållbarhet och industriell dynamik

    Författare :Milad Fallah; Johanna Luo; [2014]
    Nyckelord :Mobile money; user activity; marketing strategies; agent strategies; product offering and development; resource evaluation; Mobilbetalningar; användaraktivitet; marknadsföringsstrategier; agentstrategier; produkterbjundande och produktutveckling; resursutvärdering;

    Sammanfattning : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. LÄS MER