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  1. 1. Behind the scenes of network marketing : A case study of Tahitian Noni International

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Camilla Bråneryd; Tobias Friberg; [2008]
    Nyckelord :network marketing; nätverksmarknadsföring; noni juice; super fruits; noni; tahitian noni international; access marketing; tni; product consultants; IPC; produktkonsulter; multilevel marketing;

    Sammanfattning : More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. LÄS MER