Sökning: "project management marketing"

Visar resultat 1 - 5 av 151 uppsatser innehållade orden project management marketing.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

3. 2. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   Master-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jongwoo Lim; [2023]
   Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

4. 3. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Oscar Nilsson; Anton Gunnarsson; [2023]
   Nyckelord :Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Sammanfattning : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. LÄS MER

5. 4. Guidelines to align digital strategy with business strategy in a manufacturing SME

   Master-uppsats, Högskolan i Skövde/Institutionen för ingenjörsvetenskap

   Författare :Marin Elizabeth Thomas; [2023]
   Nyckelord :Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

   Sammanfattning : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. LÄS MER

7. 5. Should we do it ourselves or should we let somebody else do it?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Nyckelord :In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Sammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER