Sökning: "promotion plan marketing"
Visar resultat 1 - 5 av 13 uppsatser innehållade orden promotion plan marketing.
1. True crime documentaries: production teams’actions to appeal to consumers
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. LÄS MER
2. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. LÄS MER
3. Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek
Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : This thesis reports from a case study which aims to investigate how to improve and simplify book promotion, targeting students with reading difficulties. It also aims to investigate existing models which school libraries can use in promotion. LÄS MER
4. Att vara eller att inte vara
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Globaliseringen har lett till att ett nytt område inom varumärkesforskningen har vuxit fram, nation branding. Det råder delade meningar på forskningsfältet kring vad begreppet innebär, men den gemensamma nämnaren återfinns i att nation branding är en mer komplicerad variant av traditionell marknadsföring. LÄS MER
5. Varför sociala medier? : En undersökning av folkbibliotekens arbete med extern marknadsföring.
Kandidat-uppsats, Institutionen för kulturvetenskaper (KV)Sammanfattning : In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. LÄS MER