Sökning: "promotional products"
Visar resultat 1 - 5 av 49 uppsatser innehållade orden promotional products.
1. Prototyping Tool for Large Scale Interactive Experiences
Master-uppsats, Lunds universitet/Institutionen för designvetenskaperSammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER
2. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER
3. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. LÄS MER
4. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. LÄS MER
5. Konsumenters uppfattning om äkthet inom influencers reklam på Instagram : En kvalitativ studie om konsumenters upplevelser av autenticitet inom influencers reklam
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Sociala medier har blivit dynamiskt runt om i världen, det utvecklas ständigt och tar nya varianter. Den digitala utvecklingen har lett till övergången från massmarknadsföring till en alltmer trendig influencer marketing. LÄS MER