Sökning: "prospect theory"

Visar resultat 11 - 15 av 141 uppsatser innehållade orden prospect theory.

  1. 11. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ella Renaudin; Penny Taka; [2023]
    Nyckelord :Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Sammanfattning : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. LÄS MER

  3. 12. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Anikó Ács; Jelia Agiden; [2023]
    Nyckelord :Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Sammanfattning : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. LÄS MER

  4. 13. A Catering Theory of Investment Policies. Do U.S. firms cater to sentiment?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Philip Lindquist; Nicolas Nolén; [2023]
    Nyckelord :“Retail Investor Sentiment”; “FEARS Index”; “Corporate Investment Policies”; “Behavioral Corporate Finance”; “VIX”; Business and Economics;

    Sammanfattning : The purpose is to investigate retail investors’ growing influence in shaping corporate investment policies. It further seeks to understand whether firms cater to retail investor sentiment. We employ a multiple linear regression model of a strongly-balanced panel data set, incorporating fixed effects and clustered standard errors. LÄS MER

  5. 14. From Hype to Longevity: Evaluating the Endurance of Swedish IPOs : A quantitative approach to measure the long-term performance of IPOs

    Kandidat-uppsats,

    Författare :Vilhelm Carlsson; Alva Persson; Flora Kahlman; [2023]
    Nyckelord :Initial Public Offering IPO ; Long-term IPO Performance; Swedish Stock Market; Behavioral Finance; Asymmetric Information Theory;

    Sammanfattning : The prospect of earning extraordinary returns drives the allure of investing in new companies through IPOs. However, this approach may be flawed due to market conditions, information asymmetry, and behavioral biases. Past research supports evidence of the long-term underperformance of IPOs compared to the market index. LÄS MER

  7. 15. Unga investerare : Risktagande på börsen

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anton Ström; Linda Svensson; [2023]
    Nyckelord :Young investors; the stock market; risk; risk-taking; financial instruments; portfolio theory; decision theory; cultural risk perspective; prospect theory; Unga investerare; börsen; risk; risktagande; finansiella instrument; portföljteori; beslutsteori; kulturella riskperspektivet; prospektteori;

    Sammanfattning : En granskning har avslöjat att många svenska ungdomar lockas med att köpa dyra utbildningar för att lära sig handel med riskfyllda finansiella instrument. Med argument att slippa traditionella heltidsarbeten samt drömmen om ekonomisk frihet väljer allt fler ungdomar att tillträda börsen och handla med finansiella instrument. LÄS MER