Sökning: "public diplomacy"

Visar resultat 21 - 25 av 91 uppsatser innehållade orden public diplomacy.

  1. 21. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Georgia Moysaki; [2022]
    Nyckelord :NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Sammanfattning : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. LÄS MER

  3. 22. Östtyskarna i Långedrag

    Kandidat-uppsats,

    Författare :Robert Aspenskog; [2021-06-18]
    Nyckelord :DDR; GDR; Östtyskland; East Germany; Alltagsgeschichte; Vardagshistoria; history of everyday life; DDR-Handelscentrum; DDR-Handelszentrum; Kalla kriget; Cold War; Göteborg; Gothenburg; diplomati; diplomacy;

    Sammanfattning : The essay investigates the reality of the people who exectued socialist GDR’s (German Democratic Republic, or East Germany) foreign policy strategy of public diplomacy toward Western states, in the specific case of the GDR trade mission in Gothenburg, Sweden 1980-1989. As a non-aligned country, the GDR considered Sweden an important ‘buffer state’ between the Eastern and Western blocs. LÄS MER

  4. 23. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    Master-uppsats, Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Författare :Kamila Marzynska; [2021]
    Nyckelord :public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Sammanfattning : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. LÄS MER

  5. 24. The International Committee of the Red Cross: A Century of Consistency : A Care Study of Visual Identity on Facebook

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Katharine Sarah Lloyd-Thomas; [2021]
    Nyckelord :Social Media; ICRC; Comdev;

    Sammanfattning : The International Committee of the Red Cross and Crescent Moon (ICRC) is a leading global humanitarian organization. Despite an exemplary operational record, the ICRC has an imperfect communication history: slow to respond; painfully neutral; and unwilling change. ICRC history, diplomatic and humanitarian communication has been well researched. LÄS MER

  7. 25. South Korean Pop Music Through the Lens of the Foreign Public : Is K-pop a Type of Soft Power?

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Camilia El Sayed; [2021]
    Nyckelord :South Korea; K-pop; foreign perceptions; soft power; cultural diplomacy; Social Sciences;

    Sammanfattning : K-pop is one of South Korea’s most famous cultural phenomena, and this thesis will delve into its impact outside of Korea‘s borders. The paper briefly discusses the background of the Korean Wave, and then dives right into the cultural form of K-pop and its connection with cultural diplomacy and soft power. LÄS MER